THE SKETCH THAT STARTED A MOVEMENT

EYI_Profile_picI‘m all about inspiration and inspiring other people. The idea for Embrace Your Inner Memphis started as a lettering sketch.

 I was inspired to make the sketch based on a conversation with a fellow Memphian about how someone was being “out of touch” with their inner Memphis. Shortly after that conversation I posted the sketch on social media and instantly got positive feedback. The next day local businesses and bloggers started sharing and reposting the sketch on their social media outlets. It gained the most engagement and traffic I’d had at the time from a sketch. The message seemed to resonate with a lot of people. Then, everyone wanted it on a shirt. I tested the notion and created a mock up of a shirt design. That is where it all started.

image1People were proud to have the shirt because it meant so much to them to represent Memphis. The message challenged people to look at the good and the bad of the city and know that those things make the city what it is. It’s what New York does. It’s what Los Angeles does. It’s what Chicago does. It’s what Nashville does. It’s what New Orleans does. It’s even what Austin does. Isn’t Memphis just as worthy of embracing? Well, those first supporters thought it was.

Embrace Your Inner Memphis has become a movement focused on inspiring a sense of worth, self-awareness, and pride for the city of Memphis, TN.

The “Bluff City” is a shining example of a place rich with culture, history, art, and humanity; traits that have influenced the entire world. Memphis is known internationally for it’s innovations in art, music, and medicine, yet Memphis is moving beyond being a place where things happened and toward becoming a destination where new and fresh things are happening. So, If you enjoy Memphis basketball, love Memphis barbecue, listen to Memphis music, currently live in Memphis, miss living in Memphis, or simply want the world to know where you’re from, you are a part of the movement. Embrace Your Inner Memphis and show it off!!

EYI_Profile_picI‘m all about inspiration and inspiring other people. The idea for embrace your inner memphis started as a lettering sketch.

I was inspired to make the sketch based on a conversation with a fellow Memphian about how someone was being “out of touch” with their inner Memphis. Shortly after that conversation I posted the sketch on social media and instantly got positive feedback. The next day local businesses and bloggers started sharing and reposting the sketch on their social media outlets. It gained the most engagement and traffic I’d had at the time from a sketch. The message seemed to resonate with a lot of people. Then, everyone wanted it on a shirt. I tested the notion and created a mock up of a shirt design. That is where it all started.

image1People were proud to have the shirt because it meant so much to them to represent Memphis. The messaged challenged people to look at the good and the bad of the city and know that those things make the city what it is. It’s what New York does. It’s what Los Angeles does. It’s what Chicago does. It’s what Nashville does. It’s what New Orleans does. It’s even what Austin does. Isn’t Memphis just as worthy of embracing? Well, those first supporters thought it was.

Embrace Your Inner Memphis has become a movement focused on inspiring a sense of worth, self-awareness, and pride for the city of Memphis, TN.

The “Bluff City” is a shining example of a place rich with culture, history, art, and humanity; traits that have influenced the entire world. Memphis is known internationally for it’s innovations in art, music, and medicine, yet Memphis is moving beyond being a place where things happened and toward becoming a destination where new and fresh things are happening. So, If you enjoy Memphis basketball, love Memphis barbecue, listen to Memphis music, currently live in Memphis, miss living in Memphis, or simply want the world to know where you’re from, you are a part of the movement. Embrace Your Inner Memphis and show it off!!

 

EYI_Profile_pic
I‘m all about inspiration and inspiring other people. The idea for embrace your inner memphis started as a lettering sketch.

I was inspired to make the sketch based on a conversation with a fellow Memphian about how someone was being “out of touch” with their inner Memphis. Shortly after that conversation I posted the sketch on social media and instantly got positive feedback. The next day local businesses and bloggers started sharing and reposting the sketch on their social media outlets. It gained the most engagement and traffic I’d had at the time from a sketch. The message seemed to resonate with a lot of people. Then, everyone wanted it on a shirt. I tested the notion and created a mock up of a shirt design. That is where it all started.

image1People were proud to have the shirt because it meant so much to them to represent Memphis. The messaged challenged people to look at the good and the bad of the city and know that those things make the city what it is. It’s what New York does. It’s what Los Angeles does. It’s what Chicago does. It’s what Nashville does. It’s what New Orleans does. It’s even what Austin does. Isn’t Memphis just as worthy of embracing? Well, those first supporters thought it was.

Embrace Your Inner Memphis has become a movement focused on inspiring a sense of worth, self-awareness, and pride for the city of Memphis, TN.

The “Bluff City” is a shining example of a place rich with culture, history, art, and humanity; traits that have influenced the entire world. Memphis is known internationally for it’s innovations in art, music, and medicine, yet Memphis is moving beyond being a place where things happened and toward becoming a destination where new and fresh things are happening. So, If you enjoy Memphis basketball, love Memphis barbecue, listen to Memphis music, currently live in Memphis, miss living in Memphis, or simply want the world to know where you’re from, you are a part of the movement. Embrace Your Inner Memphis and show it off!!

 

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